Senior Research Analyst: UK Ad Sales

Senior Research Analyst — UK Ad Sales

London | 4 days a week on site | Up to £59,000 | Permanent

Why Join?

You'll get to join a 15+ person insights team that takes commercial storytelling seriously, and be the person who turns audience data into the reason a brand books with one of the biggest streaming platforms in the world.

About the Company

Our client is a global streaming giant, home to some of the most iconic entertainment brands on the planet. They launched a new product, and it's growing fast. This role sits at the heart of that growth, supporting the UK Ad Sales team with the data and insight they need to win big.

The Day-to-Day

• Use BARB and TechEdge daily: scorecards, competitor context, nickable charts, regular reporting.
• Translate syndicated data (TGI, GWI, AudienceProject) into audience stories advertisers actually want to hear.
• Work alongside sales teams to build bespoke responses for individual clients and category briefs.
• Support 3rd-party campaign effectiveness studies and primary research programmes.
• Stay close to industry measurement trends, and bring that knowledge into the room.

The Ideal Candidate

You're probably in a media owner, broadcaster, or commercial research environment right now. You know BARB inside out. You use TechEdge regularly. And you understand that your job isn't just to produce analysis, it's to help someone sell.

You'll be a strong fit if you:

• Have hands-on BARB experience and working knowledge of TechEdge (non-negotiable).
• Can cross-tab TGI or GWI and extract a compelling insight, not just a number.
• Are comfortable presenting to senior stakeholders at agencies or advertisers.
• Understand what makes a good ad campaign, and why that matters for this role.
• Have the communication skills to back up your data fluency.

This probably isn't for you if your background is editorial research, academic research, or pure marketing without measurement depth.